Maine Ranks LAST for business and careers. What went wrong?
February 10th 2010-Even as major marketers once again threaten to pull back on TV spending — a new survey indicates they will allocate only 41% of their budgets to the medium this year — the TV networks are gearing up for an “upfront” ad-sales market they expect will be more robust than in the recent past. In a recent survey of marketers, 77% say they plan to shift TV dollars into social-media investments in 2010, 73% plan to shift that money into online advertising, 59% to search-engine marketing and 46% to e-mail marketing. Only 15% said they plan to increase spending in traditional media such as radio, outdoor, magazines or newspapers. Yet marketers often make such claims and the upfront marches on strong. Despite the shifting landscape and the recession, some forecasters predict the upfront may be up this year. © Right Bank, LLC
